Rockwool

Unless you're an architect, nobody gets excited about insulation. But Danish brand Rockwool is the MOTHER of insulation. It's fire resistant, it's water resistant, it can sound proof, it's thermal. It's everything you'd get excited about if you were building a three bed semi or thirty floor skyscraper. Rockwool has a number of amazing properties that make it industry leading, so we made a bunch of test series films that highlight each one for their website and social. What you're about to see are not stunts. They're real tests. And I loved writing each and every one. I think I actually got excited about insulation.