Face Study was a website from Boots No7 created to shed light on their anti-ageing serums and help women choose the right one for their skin. The site acted as a virtual beauty advisor, helping women discover the perfect serum for their age and needs. I worked with the client, agency and researchers to write and edit the site, keeping true the brand TOV while making sure the science was easy to understand. And guess what, the serums really do work.