BBC Crash

Here's a piece of pitch work for the BBC. The brief was to re-engage a diminishing teen audience with some of the BBC's top-rated TV  programmes: Top Gear, Strictly and Eastenders to name a few. So we came up with CRASH, a music festival where music and TV collide. The idea was that each festival stage would host an epic line up of bands and artists that aligned to a different BBC programme.. Adele for Eastenders. Kylie for Strictly, Kasabian for Top Gear and more. Festival goers would enjoy a brand mash up where they could get closer to the shows through the music. We created online and offline comms  to hit audiences at the right time and place, building excitement for the event. And while CRASH was for a pitch, we researched it with a bunch of teens and the response was unanimously positive.